Our mission
Brand measurement needs to do more than measure.
Knowing what changed isn't enough. Marketers need to know what's driving it, what it means for sales, and where to act next.
82%
of marketers can’t connect brand to business outcomes
Forrester, 2024
78%
are dissatisfied with their brand-health measurement
Greenbook, 2024
+23%
brand budgets have grown since 2024 - the tools haven’t
CMO Survey, 2024
Maitrics exists to change that.
The team
Built by people who've sat in your seat.
Operators from the brands and agencies that wrote the rules on brand measurement.
John Gower
Co-Founder & CEO
Jack McHenry
Co-Founder & COO
Tony Rimmer
CSO
Verity Gill
CXO
Stu Collett
Founding Designer
Rob Lee
Head of Product
Dean Anderson
Head of Growth
Victoria Ulph
Head of Research
Chris Rees
Head of Analytics
Sam Robson
Head of Data Strategy
Brock Hammond
Data Architect
Pablo Alcade
AI & Data Engineer
Our Philosophy
In a world chasing certainty from ever-more data, models, and tools...
We believe in clarity over certainty.
The right answer, simply told, is worth more than all the dashboards in the world.
Make your next brand decision with commercial confidence.
See what's driving your brand, what it means for sales and where to focus next.